Ang Jia Da, Young NTUC

In this week’s edition of HOSES, we speak with Ang Jia Da from Young NTUC:

Briefly describe your organisation:
We are the youth wing of the labour movement in Singapore. We take the long term view that environmental sustainability underpins our economy and society. Environmental focus is embedded within our mission and strategic imperatives. One of our two mission statements is “Sustainable progress for all”, with “Environment” being one of our six strategic imperatives. 
Check out this link for more info: http://tinyurl.com/y9hjrpff
 

What is one exciting project you are working on right now? 
Collaborating with Global Compact Network Singapore (GCNS), bringing youth volunteers together to organise the GCNS Youth Forum in conjunction with Singapore Power Shift 2017. The forum is targeted at 150 youths wanting to do more for sustainability issues and green advocacy. The underlying message is that we hope our youths can pursue their environmental passions, be it through volunteering or through a green career.

Tell us about one interesting thing you’ve read or watched recently. 
An excerpt from Gillian Tett's "The Silo Effect", featuring a case study of Sony in which individual business units created competing products that ended up confusing consumers. In the 90s, the world was getting ready for the Internet. At one of their conventions, Sony unveiled a small device the size of a packet of chewing gum, the all-new “Memory Stick Walkman”, a digital version of the Walkman, looking all set for the Internet age. Then, at the same stage, Idei (CEO of Sony) waved a second device on stage, the “Vaio MusicClip”, a pen-sized digital audio player that recorded music. Soon after the convention, Sony released a third device called “Network Walkman”. In a short span of time, three new similar competing devices from the same company, each with its own proprietary formats, were produced by silo teams. This affected sales as well as confused Sony's salespeople and loyal consumers. Instead of making one very good product, resources were spent to make three competing products. Not long after, Sony dropped out of sight in the digital music race and paved the way for the iPod. Had Sony broken up the silos in the company, the situation might be very different today.

Who or what inspires you?
The youths' energy and can do attitude.

What are your hopes for Singapore’s environmental future?
I hope Singapore's and the world's environmental issues can be as important as economic issues in time to come, so that more can be done before it's too late.

Contact Jia Da at jiada@ntuc.org.sg


Humans of Singapore’s Environmental Scene (HOSES) is a new initiative by the SSN to uncover inspiring stories on environmental practitioners and organizations in Singapore. If you would like to be featured, or know someone who would like to, let us know over at https://goo.gl/forms/jSwL8BbiiXd7tFfH2.